Is Boisset Collection an MLM? The Truth Behind the Labels

We need to talk. Yes, Boisset Collection (pronounced “bwah-say” if you’re fancy) is an MLM. Don’t shoot the messenger, but I’m here to save you from yet another multi-level marketing disaster.

If you’re new here, let me quickly recap: MLMs are basically legal pyramid schemes. They’re all about recruiting people to build your downline while selling products to make things look legit. The product is usually secondary to the “business opportunity.” You can check out my post for more MLM deets if you’re curious!

What’s Boisset Collection All About?

Now let’s dive into Boisset Collection. At first glance, it seems like a legit wine company. They own some well-known wineries like Raymond Vineyards, Buena Vista, and DeLoach Vineyards. Everything looks polished, until you scroll down and see something called the “Ambassador Program.” That’s when the red flags start waving.

The “Boisset Opportunity” (Spoiler: It’s MLM)

If you click on the “Ambassador Program,” prepare yourself for an inspirational video. The cover shot alone screams MLM. Words like “rewarding career in winery-direct sales” and “unparalleled business opportunity” pop up. You don’t need to watch the whole video to know it’s time to run. When they talk “business opportunity,” you can almost hear the sound of a pyramid forming.

Let’s Talk Day-to-Day Activities (and the Comedy that Follows)

So what’s it like being a Boisset Ambassador? According to the video, you get paid to drink wine, socialize, and transform your living room into a wine-tasting extravaganza. Oh, and the best part? You host wine tastings with “deeply discounted wines.” This is like a wine lover’s dream… until you realize you’re just working for Boisset, not “running your own business.”

Show Me the Money (Or Not)

Okay, now let’s get to the juicy stuff: compensation. As an ambassador, you’ll earn 15-35% commission depending on your sales. Not bad, right? But here’s the catch: you need to build a loyal customer base who’ll keep reordering. Otherwise, your customers might just grab that same Raymond Vineyards bottle at Costco… Awkward.

The real kicker? You can also earn money by recruiting new ambassadors (hello, downline). This is the sweet MLM setup that makes you think you’re running your own business when, spoiler alert, you’re just selling wine and convincing others to sell wine too.

Let’s Talk About That “Training” (aka. The Joke)

The training Boisset offers is classic MLM nonsense. It’s all about “instant success,” because if that were true, we’d all be sipping wine on a beach by now, right? And yes, they have the usual webinars and retreats. You know, the things that make you feel like you’re part of a big wine-loving family.

Business Supplies (Or How to Spend Money to Lose Money)

Now for the fun part: business supplies. You have to pay for the “Cellar Suite” (basically your online store and tracking system) at $14 per month or $120 per year. Then, there’s the starter kit, because of course you need to buy into the dream. The prices range from $42 for a digital package to $289 for a deluxe kit (which includes 12 bottles of wine. Oh joy).

The Fine Print: A Few Little Surprises

I couldn’t resist digging into their terms and conditions (because, you know, this is my job). Here’s some charming stuff I found:

• You’re an “independent contractor,” meaning you cover your own expenses. And by “cover,” I mean pay for everything from your phone bill to gas. No reimbursements here.

• If you quit, you can’t join another wine-related MLM for a year. A whole year. Not sure why they’re so focused on keeping you from other MLMs, but it sure sounds a lot like a pyramid.

Compensation Breakdown (Spoiler: It Gets Worse)

Here’s the not-so-glamorous breakdown of commissions. For starters, you earn 25% commission if you hit $250 in sales, but if you really go for it (selling $10k worth of wine), you can earn up to 35%. That sounds great, right? But hold on! Only 75% of that $10k is “commissionable,” so you’re only getting 35% of $7,500, which is a nice $2,625.

Oh, and let’s not forget the real kicker: recruiting. This is where things get spicy. You make money by getting others to join your downline. Classic MLM.

Conclusion: RUN. AWAY. NOW.

In case you didn’t catch that, here’s your takeaway: Boisset Collection is an MLM, and you should absolutely run far, far away. Stick to enjoying their wines without getting tangled in this pyramid scheme.

2025 Update Disclaimer

The details in this post are accurate as of 2025, but who knows… Maybe Boisset will throw in a free tasting party with every starter kit next year. Things change, and we’re all just here for the ride. So, if you’re reading this in the future and they’ve swapped their pyramid for a wine fountain, don’t say I didn’t warn you. Always do your own research before diving in!